Privacy Policy

1. Introduction

This Privacy Policy describes how WhatToBuyThem.com ("we," "us," or "our") collects, uses, and protects information when you use our website. By using the Website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

When you use our gift recommendation service, you may provide:

• Recipient relationship information (e.g., "friend," "parent," "colleague")
• Age or age range of the recipient
• Budget preferences
• Interests and hobbies
• Personality traits
• Special occasions
• Any other information you voluntarily submit

2.2 Automatically Collected Information

We automatically collect certain technical information when you visit our Website:

• IP address
• Browser type and version
• Device information
• Operating system
• Pages visited and time spent on pages
• Referring website
• Date and time of visit

2.3 Cookies and Tracking Technologies

Currently: Our website does not use cookies or tracking technologies for analytics, advertising, or user tracking. We may implement such technologies in the future, and this policy will be updated accordingly.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To generate personalized gift recommendations using artificial intelligence
• To search for and display relevant products from third-party retailers
• To improve and optimize our Website and services
• To analyze usage patterns and trends
• To troubleshoot technical issues
• To comply with legal obligations

4. AI Processing and Third-Party Services

Important: The information you submit is processed using third-party artificial intelligence services (including but not limited to DeepSeek AI) to generate gift recommendations. Your data may be transmitted to and processed by these third-party AI providers.

We also use third-party services such as:

• Amazon Product Advertising API for product search and display
• Rainforest API or similar services for product data
• Analytics services to understand Website usage

These third-party services have their own privacy policies, and we are not responsible for their data practices. We encourage you to review their privacy policies.

5. Data Retention

We do not store the personal information you submit for gift recommendations on our servers. However, your data may be temporarily processed and logged by third-party AI and product search services we use. Technical logs and analytics data may be retained for operational purposes.

6. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Third-Party Service Providers: With AI providers, product search APIs, and analytics services as necessary to operate the Website
• Affiliate Partners: When you click on affiliate links, information about your visit may be shared with retailers (subject to their privacy policies)
• Legal Requirements: When required by law, subpoena, or court order
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect our rights, property, or safety, or that of our users or the public

We do not sell your personal information to third parties for marketing purposes.

7. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information:

• Access: You may request access to personal information we hold about you
• Correction: You may request correction of inaccurate information
• Deletion: You may request deletion of your information (subject to legal obligations)
• Opt-Out: You may opt out of certain data collection by adjusting browser settings
• Do Not Track: Our Website does not currently respond to Do Not Track signals

To exercise these rights, please contact us using the information provided at the end of this policy.

9. Children's Privacy

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the Website, you consent to such transfers.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information is collected, used, shared, or sold
• Delete personal information held by businesses
• Opt-out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising your CCPA rights

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

Our legal basis for processing your data includes: (1) your consent when you use the Website, (2) legitimate interests in operating and improving our services, and (3) compliance with legal obligations.

13. Third-Party Links

Our Website contains links to third-party websites and services, including retailer websites. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of third parties. Please review their privacy policies before providing any information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top indicates when the policy was last revised. Your continued use of the Website after changes constitutes acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the contact information provided on the Website.